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Free Amazon Keyword Research Tool

Discover keyword difficulty and check keyword competition to inform your PPC strategy with the free keyword research tool from Trellis. Perform keyword research, get keyword cost estimates, and understand search volume to outperform the competition.

Check Keyword Competition

Frequently asked questions

How does our keyword difficult tool and price estimator work?

Our Amazon keyword report and competition checker works by analyzing search data from Amazon’s vast database. We generate insights into keyword search volumes, related terms, and their relevance to specific products or categories.

 

Keyword competition checker helps sellers uncover new keywords and expand their understanding of customer search behavior. It allows them to optimize their product listings, improve discoverability, and increase the chances of appearing in relevant search results.

 

By using our Amazon Search Term and Keyword Discovery Tool, sellers can:

  • Enhance Product Listings: Incorporate relevant and high-performing search terms into their product titles, bullet points, descriptions, and backend keywords. This optimization can improve visibility, increase click-through rates, and potentially boost sales.
  • Expand Keyword Strategy: Discover additional keywords that customers are using to search for products similar to theirs. This enables sellers to target a wider range of relevant search terms and attract a broader audience.
  • Stay Competitive: Keep up with changing customer search trends and adapt their keyword strategy accordingly. By staying informed about popular search terms, sellers can remain competitive and ensure their products are aligned with current customer preferences.
  • Improve PPC Advertising: This Amazon PPC management tool identifies valuable keywords for running effective pay-per-click (PPC) advertising campaigns on Amazon. By selecting the right keywords for sponsored product ads, sellers can increase the visibility of their products and drive targeted traffic.

Amazon Keyword Discovery Tools vary in features and capabilities. Some may offer additional functionalities such as competitor keyword analysis, search volume trends, and performance analytics to further assist sellers in refining their keyword strategies and optimizing their Amazon presence.

Overall, an Amazon Keyword Discovery and cost estimator Tool is a valuable resource for sellers to uncover relevant keywords, understand customer search behavior, and optimize their product listings to improve visibility, attract more customers, and increase sales on the Amazon platform.

Is optimizing bids on Amazon PPC needed?

Yes, optimizing bids on Amazon PPC (Pay-Per-Click) campaigns is crucial for maximizing the effectiveness and profitability of your advertising efforts. Though using Amazon PPC management tools can reduce the effort significantly by improving:

 

  • Cost Efficiency: Optimizing your bids allows you to allocate your advertising budget more efficiently. By identifying the most effective bid amounts for your keywords, you can ensure that you’re not overspending on clicks that may not convert into sales. This helps to minimize wasted ad spend and maximize your return on investment (ROI).
  • Ad Placement: Optimizing bids helps you achieve optimal ad placement on Amazon search results pages. Higher bids can increase the chances of your ads appearing in prominent positions, increasing visibility and click-through rates. Finding the right balance between bid amounts and ad placement is essential to maximize exposure and attract relevant traffic.
  • Competitiveness: Amazon’s PPC platform is highly competitive, with multiple sellers bidding for the same keywords. By optimizing your bids, you can remain competitive in the auction and increase the likelihood of winning ad placements for valuable keywords. This enables you to maintain visibility and stay ahead of your competitors.
  • Performance Tracking: Bids optimization allows you to monitor the performance of your PPC campaigns and make data-driven decisions. By analyzing metrics such as click-through rates, conversion rates, and cost per click, you can identify underperforming keywords or campaigns and adjust your bids accordingly to improve campaign performance.
  • Keyword Refinement: Through bid optimization, you can gather valuable data on keyword performance and make informed decisions about which keywords to focus on or exclude from your campaigns. This iterative process helps you refine your keyword targeting and optimize your ad spend for keywords that generate the best results.
  • Seasonal and Competitive Adjustments: Bid optimization allows you to make necessary adjustments based on seasonal fluctuations in demand or changes in competitive landscape. Adapting your bids to reflect shifts in market dynamics helps you stay agile and capitalize on sales opportunities.

Optimizing bids on Amazon PPC campaigns is essential for achieving cost efficiency, improving ad placement, staying competitive, tracking performance, refining keyword targeting, and adapting to market changes. Regular monitoring, analysis, and adjustment of bid amounts based on campaign data and objectives are key to running successful PPC campaigns on Amazon.

How does Trellis help optimize PPC Bids?

Trellis helps sellers on Amazon optimize bids by utilizing sophisticated algorithms and machine learning technology to drive better performance. Here’s how Trellis helps in optimizing PPC bids:

 

  • Automated Bid Optimization: Trellis’ platform leverages automation to optimize PPC bids in real-time. It analyzes various data points, such as historical performance, conversion rates, competitor activity, and market trends, to determine the most effective bid amounts for each keyword or product. The platform continuously adjusts bids to maximize performance and achieve campaign objectives.
  • AI-Driven Decision Making: Trellis utilizes artificial intelligence (AI) algorithms to make data-driven bid optimization decisions. By processing vast amounts of data and continuously learning from campaign performance, the AI algorithms identify patterns, trends, and opportunities to optimize bids for maximum impact. This allows for more accurate bidding decisions based on real-time data insights.
  • Algorithmic Keyword Expansion: Trellis’ platform employs algorithms to identify relevant keywords that can drive additional sales and expand campaign reach. By discovering new keywords, the platform helps sellers broaden their targeting and optimize bids for a wider range of high-potential search terms.
  • Dynamic Bidding Strategies: Trellis allows sellers to implement various bidding strategies based on their specific goals and requirements. Whether it’s maximizing sales, profitability, or market share, the platform provides flexible bidding strategies that can be tailored to each seller’s unique needs. These strategies take into account factors such as keyword performance, competitor activity, and budget constraints.
  • Performance Analytics and Insights: Trellis provides detailed performance analytics and actionable insights to help sellers understand the impact of bid optimizations. Through intuitive dashboards and reporting tools, sellers can track key metrics, monitor campaign performance, and gain valuable insights into the effectiveness of their bidding strategies. This data empowers sellers to make informed decisions and further optimize their PPC campaigns.
  • Constant Monitoring and Adjustments: Trellis continually monitors campaign performance and market dynamics to ensure optimal bid management. The platform automatically adjusts bids as needed, taking into account changes in customer behavior, competition, and market trends. This proactive approach allows sellers to stay ahead of the curve and maximize their advertising ROI.

Trellis assists sellers in optimizing PPC bids through automated bid optimization, AI-driven decision making, algorithmic keyword expansion, dynamic bidding strategies, performance analytics, and continuous monitoring. By leveraging these capabilities, sellers can achieve more efficient ad spend, improved campaign performance, and better overall results on their Amazon PPC campaigns.

Can I use this as an Amazon SEO Tool?

Yes, advertising search term reports are essential for SEO research on Amazon as they offer valuable data on customer behavior and keyword trends. These reports, generated by Amazon’s advertising platform, reveal the specific search terms customers use to find products. By analyzing this information, sellers can optimize their product listings and content to align with popular search terms, leading to improved organic search rankings.

 

These reports not only identify relevant keywords but also highlight high-performing ones that drive significant traffic and conversions through paid advertising. This data can be utilized to prioritize keywords in SEO strategies and focus on those that yield the most favorable results. Additionally, the reports can uncover new keyword opportunities, broadening product visibility and reaching untapped audiences.

 

Advertising search term reports offer insights into competitors’ keyword performance, enabling sellers to adjust their SEO strategies to stay competitive in the marketplace. Regularly analyzing these reports allows sellers to track the effectiveness of SEO efforts over time and refine advertising campaigns accordingly. Overall, leveraging the data from advertising search term reports empowers sellers to make data-driven decisions, enhancing their Amazon presence, and ultimately increasing their chances of attracting potential customers and driving organic traffic to their products.

How can I use this tool to improve my Keyword Research?

Understanding competition and advertising bid range is crucial for effective keyword research in online advertising platforms. The level of competition for a keyword reveals how many advertisers are targeting it, helping users identify popular keywords and niche opportunities with lower competition. This knowledge enables users to focus their efforts on relevant, high-performing keywords while avoiding overly competitive ones.

 

The advertising bid range indicates the range of bids placed by advertisers for a specific keyword. Users can use this information to estimate the cost and competitiveness of targeting a keyword. By analyzing bid ranges, users can allocate their advertising budgets more efficiently and set appropriate bid amounts to compete effectively for ad placements.

 

Combining insights from both competition and advertising bid range empowers users to make informed decisions about their keyword selection and advertising strategy. They can identify cost-effective, less competitive keywords to reach specific audiences and optimize their advertising campaigns for better ROI and ad targeting.

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Real-time keyword harvesting and bid optimization.

Rest easy knowing that your Amazon PPC campaigns are continuously optimized. Schedule a demo to see it in action.

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Track keywords while you browse Amazon.

onboardingpanel4

3 ways Trellis' keyword difficulty tool manages your costs.

one

Keyword Harvesting

By employing comprehensive keyword harvesting techniques, Trellis explores a wide range of keyword opportunities to uncover valuable insights and identify untapped potential.

Rather than relying on a narrow scope of keywords, Trellis casts a wide net, analyzing vast amounts of keyword data, search volume, and customer intent. We uncover hidden gems and identify emerging trends, allowing businesses to discover new and promising avenues for success in their advertising campaigns.

Keyword Explorer
two

Bid Optimization

Trellis continually monitors keyword performance, competitor activity, and market dynamics. It dynamically adjusts keyword bids based on real-time data, aiming to maximize the return on ad spend (ROAS) and maintain a competitive position in ad auctions.

By automatically optimizing bids, Trellis ensures that businesses are not overpaying for clicks while seizing opportunities to scale their campaigns and capture additional market share when it's cost-effective to do so.

three

Content Optimization

Trellis' AI-optimized content ensures that all clicks have the maximum likelihood to convert across your entire catalog. It analyzes ad performance, listing engagement, and user behavior to optimize the experience.

This optimization reduces bounce rates, increases conversion rates, and maximizes the value of each click. By driving more conversions from the same number of clicks, businesses can improve their return on investment and make their advertising budget work harder.

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