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AI vs. Rule-Based Bidding: When to Use Each for Maximum ROAS
In your eCommerce garden, ad campaigns are the seeds of success. As a skilled digital gardener, you know the sense of accomplishment watching your return on ad spend (ROAS) go up — and the challenge of pruning your campaigns to…
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How to Implement a Dynamic Pricing Strategy (With Examples)
To succeed in eCommerce, strategy is central. From content creation to keyword research, every aspect of your approach needs to be on point—and that includes pricing. Unfortunately, pricing products isn’t a set-it-and-forget-it part of a sales process; to stay competitive,…