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8 Ways to Defend and Execute Your MAP Policy
The Minimum Advertised Price (MAP) is the lowest price a retailer is permitted to advertise for a specific product. As competition rises, a robust MAP policy can prevent price wars, while protecting your brand’s reputation. But simply having a MAP…
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Ads & Pricing Strategies Powered by Amazon Marketing Cloud (AMC) and Shopper Insights
While our team was at Amazon Accelerate 2024, we asked the audience how familiar they were with Amazon Marketing Cloud (AMC). There were quite a few people who raised their hands. When we asked how many were actively using the…