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How To Sell On Amazon Canada: A Complete GuideOctober 22, 2024
Variable Pricing vs. Dynamic PricingOctober 17, 2024
How To Create Amazon PostsOctober 15, 2024

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8 Ways to Defend and Execute Your MAP Policy

Caroline Powell

October 8, 2024

Dynamic Pricing, eCommerce Merchandising

The Minimum Advertised Price (MAP) is the lowest price a retailer is permitted to advertise for a specific product. As competition rises, a robust MAP policy can prevent price wars, while protecting your brand’s reputation. But simply having a MAP…
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Ads & Pricing Strategies Powered by Amazon Marketing Cloud (AMC) and Shopper Insights

Geoffrey Martlin

October 4, 2024

Advanced PPC Strategy, Amazon Fulfillment, Dynamic Pricing, Webinars

While our team was at Amazon Accelerate 2024, we asked the audience how familiar they were with Amazon Marketing Cloud (AMC). There were quite a few people who raised their hands. When we asked how many were actively using the…
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