Sequence Commerce is a leading provider of eCommerce solutions, specializing in marketing, merchandising, and growth on platforms like Amazon and Walmart. With a client roster including household names like Pillsbury, Duracell, and ANS Performance, Sequence Commerce has built a reputation for driving profitable and repeatable growth for its brands through automation and optimization.
Scaling high standards
As Sequence Commerce experiences rapid growth, they face challenges in scaling their excellence and managing their expanding client base. The company found it increasingly difficult to hire talent fast enough to support the standards of their team. Additionally, the need to scale both resources and business operations while staying intimately involved in every aspect of their campaigns posed a significant challenge. Sequence Commerce aimed to empower its team to help more brands effectively while also taking on larger clients through software and AI.
Flexible software for different objectives
To address these challenges, our powerful tool offers a flexible yet scalable environment, enabling Sequence Commerce to support various aspects of its operations.
By leveraging different advertising automation algorithms tailored to specific key performance indicators (KPIs), Sequence Commerce ensures that its strategies and our system is aligned with each client’s unique goals and objectives. Brands can fuel organic growth and improve BSR through our sales velocity algorithm. Others could focus more on efficiency and ACoS through a bidding strategy more tailored to profitability. This flexible approach helps Sequence Commerce address the varying needs of a range of clients.
To maximize the customization of our platform, we provide a custom support package with dedicated meetings and channels. This includes a Slack channel, executive sponsorship, and in-office onboarding sessions. While not required by all brands, having this option ensures a seamless transition for Sequence Commerce and its clients.
Furthermore, as Sequence Commerce expands its use of pricing optimization, they have started to crack the code for many of its growth-focused brands.
Sequence Commerce streamlines their processes to deliver exceptional results through advertising, content management, and pricing tools.
Supporting clients’ unique needs
The adoption of Trellis yields impressive results for Sequence Commerce. In aggregate, we saw a 259% growth in sales, accompanied by a remarkable 14.8% growth in margins and a notable Total Advertising Cost of Sales (TACOS) reduction of 5%. Specific client success stories further underscore the efficacy and flexibility of Trellis.
- A hardware company managed to lower its Advertising Cost of Sales (ACoS) to 13% while achieving a 14% growth in sales.
- A cosmetics company experienced a 23% increase in margins alongside a remarkable 73% growth in sales.
- A tools company boosted its margin by 7.2% and saw a significant 114% increase in ad sales.
Decrease ACoS By 13%
Increase Margins 23%
114% Increase in Ad Sales
We not only enabled Sequence Commerce to meet their immediate challenges but also drove long-term strategic objectives. By leveraging the power of ads automation, content optimization, and data-driven decision-making through customer support, we stay ahead of the curve in a highly competitive eCommerce landscape. The success stories of Sequence Commerce’s clients serve as a testament to our platform’s ability to drive tangible business outcomes and position itself as a trusted partner for brands looking to thrive in the digital marketplace. With Trellis at the helm, Sequence Commerce continues to drive innovation, growth, and profitability for its clients, cementing its status as a leader in eCommerce solutions.
