As we wrapped up Prime Day 2024 with our clients, we kept coming back to the same question: Is Prime Day even worth it anymore?
Amongst our clients (operating through either a self-service model or as part of our fully managed services), there were sellers who participated in the sales holiday as well as plenty who didn’t. Spoiler alert: The lift was universal. Shoppers flooding to Amazon (across the world) helped lift the sales of sellers on both sides.
What does this mean though?
Anecdotally, we saw a few trends with Prime Day 2024 data:
- Shoppers were more intentional about purchases. Across social media, the storyline was “I tried top shop intentionally this year,” with shoppers purchasing necessities, or items they had been waiting to purchase.
- Day 1 exceeded 2023 numbers. Brands that participated surpassed their 2023 total sales by the end of July 16.
- Shoppers spent more! While they were more intentional, more than 60% of shoppers spent $100 or more across Prime Day, with the greatest percentage spending more than $200.
- Impressions and sales rushed into Day 1. Shoppers flocked to the page when they woke up or had the time, and that helped plan their future initiatives for what they would purchase (or wait on). These impressions and sales spiked in the “after work” hours each day.
- Brands running deals had to back their deals with advertising spend. Both ads and promotions need to work in tandem for maximum effectiveness.
With everything “on the up,” is it worth is to participate in these sales holidays? Prime Day is high pressure and high stakes, but can be an integral part of Q3 success. Ultimately, sellers need to look at profit to determine whether or not the event is worth it. Let’s dig into the Prime Day 2024 data.
As you’re working to grow your brand, and heading into future sales peaks, work with a trusted partner like Trellis. We’ll help you balance your advertising and promotions, bring in dynamic pricing strategies, and ensure listings are properly optimized. Book a demo with one of our experts today!