Increase profits by Tracking every touchpoint. Learn more about Shopper Insights and Amazon Marketing Cloud.

Promotions Articles

Find out everything you need to know about product promotions and the benefits they can have on your campaigns.

Frequently asked questions

The best time to have product sales depends on various factors, such as seasonal trends, holidays, and company-specific events. Consider timing sales during peak shopping seasons like Black Friday, Cyber Monday, or major holidays when consumer demand is high. Additionally, leverage off-peak periods to run promotions and stimulate sales during slower times.

Yes, coupons can be an effective eCommerce strategy for attracting customers, boosting sales, and fostering customer loyalty. Offering discounts through coupons incentivizes purchases, encourages repeat business, and can be used to target specific customer segments or promote new products. Coupons also provide a measurable way to track the effectiveness of marketing campaigns and promotions.

The amount to discount products on sale depends on various factors such as profit margins, competitor pricing, and customer perceptions. Aim for discounts that are enticing enough to attract attention and drive sales but still maintain profitability. Consider factors like the perceived value of the discount, the perceived urgency of the sale, and the impact on overall brand perception when determining the discount amount.

Effectively promoting discounted products on Amazon involves leveraging Amazon's advertising tools and features. Utilize Sponsored Products and Sponsored Brands campaigns to target relevant keywords and showcase discounted products prominently in search results. Take advantage of Amazon's Deals and Promotions to create visible limited-time offers, Lighting Deals, and coupons that attract attention and drive sales. Additionally, optimize product listings with clear images and compelling descriptions highlighting the discounted price and value proposition to entice customers.

To effectively advertise discounted products on Amazon, consider utilizing Amazon's promotional tools, such as Lightning Deals, Deal of the Day, and coupons to attract customers' attention. Implementing time-sensitive offers like flash sales or limited-time discounts can create urgency and drive sales. Additionally, explore bundle deals and exclusive discounts for Amazon Prime members to enhance value and incentivize purchases. Engage with customers through targeted email campaigns and personalized recommendations, leveraging Amazon's customer data to tailor promotions and drive interest during slower periods.

Sell more With Trellis

The latest from the blog