At Trellis, we offer our customers the complete growth solution for their eCommerce brands by equipping them with valuable shopper analytics and best-in-class advertising automation. After an in-depth consultative process with our customers across several product groups and industries, followed by thorough research and testing, we have decided to go ahead and make some exciting updates to our software.
Introducing New Media Plans
The latest update to media plans includes; a more user-friendly experience, a new keyword discovery tool, and additional control over Advertising Cost of Sale (ACoS) optimization. This feature update gives you more control over your ads, with access to a better media plan workflow and additional campaign and targeting settings for advanced users to leverage insights more narrowly.
How Can the Latest Media Plans Help Scale Your Business?
Our media plan experience ensures that users will set up their Amazon ads easily with access to more comprehensive settings.
Better Media Plan Settings and Workflows for More Seamless Management
At the core of our solution, Trellis helps you maximize sales by making smarter, data-driven decisions through technology. From the first step of choosing a strategy – we immediately give users the ability to benefit from a solution that meets their goals and informs the AI-powered algorithm on how to prioritize the budget.
The new update takes the guesswork out of your advertising by enabling you to select ad types that exploit relevant marketing tactics and suit your business needs.
You’ll also be able to discover more profitable keywords, manage your budget dynamically to enhance sales to meet your advertising targets, and continuously optimize bids to lower ACoS.
Custom Media Plans
Our new update allows users to create custom media plans that combine tactics and controls to prioritize your budget and save time. This allows you to more accurately execute your strategy without getting involved in the nitty gritty. Custom media plans improve profitability by accurately prioritizing and cascading the essential components first.
In line with our approach of giving users more control over their ads at a high-level, custom media plans allow you to choose from different advanced settings. These include enabling Trellis’ keyword discovery algorithm, harvesting keywords and ASINs using Amazon’s auto campaigns, and extracting historical data to better inform your campaigns.
Advanced Targeting For More Efficient Use of Resources
While Amazon advertising has many components, the most basic strategies succeed based on the effectiveness of your keywords. With automated campaigns, Trellis automatically searches for keywords in the same category as yours.
For manual campaigns, you have to handpick the keywords for your ads. The advantage of automated campaigns is that you are more likely to discover keywords you would never have guessed, making it ideal for beginners and new market penetration, while manual campaigns allow precise targeting that focuses on leveraging your past success.
As part of our updates to the current media plans, Trellis has introduced another way to generate keywords through Funnel Targeting. This new feature leverages product attributes to create more tailored keywords. Using this system, we map out the whole funnel from general intent to a specific need. This gives our system a better understanding of your advertising landscape, allowing us to evaluate competition and costs at each part of the purchase funnel. To activate this feature, select the Funnel targeting type and assign the most relevant product attributes to your products. Trellis will instantly build new high-intent keywords without the trial and error of other platforms. Our Funnel Targeting feature drastically decreases the time it takes from product launch to profitability. This improves market penetration and helps you gain a competitive advantage with how quickly you can test and evaluate products.
Improved Algorithms for Greater Profitability
With this new update, we have created a new profitability focused algorithm to give you more control over advertising automation. This new algorithm deprioritizes sales volume in favor of better converting keywords even if they are less frequently searched or scalable.
Aided by a profitability versus sales volume slider, the additional algorithm can find a middle ground that suits your needs. This algorithm adapts to bidding habits and budget restrictions and gives clients more predictable results to help them scale within their profit margins.
To take advantage of the new feature, change your campaign objective to ‘Optimize ACoS Profitability’ and under advanced settings, change your optimization settings to ‘Profit Optimization’. Once you are done, move your slider to tell the system how much you’d like to prioritize profit over sales volume.
How to Take Advantage of Automation
At Trellis, we help connect eCommerce brands with the right customers on the world’s largest marketplaces. We strive to remove guesswork and busywork from eCommerce advertising to continually improve our automation to suit distinct customer needs.
If you want to learn more about how Trellis’ updated media plan feature can help you seamlessly manage campaigns with more control, book some time with our team now.
