Staying up to date with market trends is crucial to your success as an Amazon seller. From sponsored ads to the search query performance dashboard, you can optimize each area of your business strategy once you know which trends perform best. The most effective way to leverage your eCommerce business is to use the right analytics tools. These tools provide valuable insight into current market trends to help you track your performance, optimize your product listings, and increase sales.

While analytics tools are essential to any seller’s success, they’re not created equal. It’s crucial to do your research to ensure that you choose the right tool for your needs. In this guide, we’ll delve into the 13 best Amazon analytics tools for sellers today. 

13 Best Amazon Seller Analytics Tools

1. Trellis

Trellis combines Amazon automation software with marketplace expertise to help you sell more strategically. We offer a wide range of services to help optimize your product listings, including advertising, product content, promotion, and pricing. Thanks to our extensive knowledge of the eCommerce landscape, we help sellers get the most out of their marketing campaigns with advanced advertising tools, dynamic pricing, and other tried-and-true methods. Our experts work with both growing and established brands to help them meet their goals.

Pros

• Simple and intuitive interface
• Great tool for ad management and optimization
• Excellent customer support
• Easy for new sellers to navigate

Cons

• AI software may require some human input

2. Jungle Scout

As the self-proclaimed “industry-leading Amazon seller software,” Jungle Scout has helped over a million Amazon sellers reach their business goals. This site utilizes marketplace insights and advanced market intelligence data to help you scale your business faster. With Jungle Scout, you’ll gain access to a variety of tools, such as keyword analysis, rank tracking, product research, and competitor insights. 

Pros

• Easy to integrate with Amazon
• User-friendly interface
• Ability to connect with suppliers
• High-quality market data

Cons

• Subscription fees can be high
• No ability to connect multiple Amazon accounts (AKA not great for agencies or aggregators)

3. Helium 10

Helium 10 is a user-friendly platform designed to help simplify eCommerce for Amazon sellers. With over 30 tools available, this site offers something for everyone. You can optimize numerous areas of your strategy with Helium 10, which offers product and keyword research tools, listing optimization strategies, in-depth analytics, marketing advice, and more. This platform also offers free tools, such as a sales estimator, a PPC audit, a trending product finder, and an FBA calculator.

Pros

• Great for product discovery and research
• Highly detailed data analysis
• Offers valuable insight into business performance
• Precise calculations for product sales

Cons

• Features may not be available to all regions or marketplaces

4. SellerApp

SellerApp fuses data, intelligence, automation, and operations together to streamline the selling process. By offering a combination of advanced tools, it helps you identify any weak points in your strategy while empowering you to build a stronger and more compelling brand. Some of SellerApp’s key features include product intelligence, keyword insights, advertising automation, and sales data analytics.

Pros

• Good value for money
• Detailed and informative dashboard metrics
• Great customization options
• Highly accurate data
• Easy to automate ad campaigns

Cons

• Some delays with data delivery
• Syncing issues

5. Intentwise

Intentwise is focused on efficiently driving growth for Amazon businesses. It uses a data-centric strategy to help you optimize your products and ads so that you can set yourself apart from the competition. Through data-rich ad optimization, an in-depth understanding of consumer behavior, and a robust data foundation, the Intentwise suite helps you use Amazon data to its fullest potential. 

Pros

• Easy to manage multiple accounts
• Ad campaigns can be catered to your specific needs
• Sophisticated and professional platform
• Responsive customer support

Cons

• It may be too complex for inexperienced sellers
• Limited reporting capabilities
• Locked into annual contracts

6. Sellerboard

Sellerboard specializes in providing Amazon sellers with accurate profit analysis. It offers a wide range of tools that you can use to leverage your business’s success, whether you’re a beginner or a more experienced seller. Some of Sellerboard’s key features include inventory management, PPC optimization, review requests, listing change alerts, users and rights management, and refunds for lost inventory. This platform also allows you to manage your cost of goods and account for Amazon fees.

Pros

• Detailed and user-friendly dashboard
• Expenses and revenue can be viewed in real-time
• Great accounting tool for managing business finances
• Integrate with multiple marketplaces
• Ideal for managing warehouse inventory

Cons

• Some features are limited

7. SellerMobile

SellerMobile is designed to streamline various aspects of your Amazon marketing strategy, from managing product reviews to pricing strategically. Its highly intuitive interface makes it easy to handle reporting, restocking, repricing, product reviews, and more. From SellerMobile’s business dashboard, you can monitor and analyze key data to help fuel your business’s growth. This platform also lets you analyze aggregate data on all of your brands and marketplaces at a glance. 

Pros

• Intuitive cloud-based software
• Lets you monitor your account’s performance from your phone
• Tracks key business data in real-time
• Easily customizable notifications

Cons

• A limited selection of plans

8. AMZ Tracker

AMZ Tracker prides itself on being the only Amazon software that’s focused on growing and maintaining rankings. Its Offensive and Defensive strategies are designed to create an all-around effective marketing plan. The Offensive strategy, which targets Amazon’s A9 algorithm, helps you increase your share of voice through promotions, conversion rate optimization, and competitor analysis. Meanwhile, the Defensive strategy helps you defend your ranking by managing competitors and negative reviews like a professional. 

Pros

• Highly visual and easy-to-use dashboard
• Great tool for keyword discoverability
• Offers a step-by-step listing optimization guide
• Helpful for newer sellers who need more reviews

Cons

• Not ideal for sellers who want to compete for Buy Box on existing listings
• Not all features may be available to you depending on your plan

9. DataHawk

DataHawk collects all of your Amazon marketplace data and presents it on a single, easy-to-use platform. It organizes the data into clear, actionable insights so that you never have to wonder what your next move is. With an end-to-end approach and integrated AI, DataHawk makes eCommerce analytics easy to navigate. Sellers can enjoy a wide range of features on this platform, including automated data collection, performance analysis, competitive intelligence, conversion rate solutions, and more.

Pros

• Track Amazon marketplaces in Mexico and Australia
• Allows data to be exported
• Easy to learn
• Clean and sleek interface

Cons

• SEO tool is a bit lacking
• Delay in data processing

10. Pacvue

As a commerce acceleration platform, Pacvue combines robust measurement tools, commerce management, and retail media into a single trusted solution for Amazon sellers. Their eCommerce solutions can be applied to over 90 different marketplaces, making them the ideal analytics tool for all kinds of sellers. Pacvue gives sellers the tools they need to boost return on ad spend based on dozens of centralized data points. 

Pros

• The dashboard contains a wide array of helpful widgets
• Can manage multiple campaigns on the same platform
• Great for managing your cost of selling on Amazon
• The dayparting feature helps you reach the right buyers at the right time

Cons

• May perform slowly at times

11. Nozzle

Nozzle uses cutting-edge analytics to help Amazon sellers increase their profits. This tool helps you understand what you’re spending money on before you make any financial decisions. From customer acquisition cost to customer lifetime value, Nozzle breaks down various campaign metrics for you so that you know exactly how much you should be spending on each area of your business. Other key features include purchase intervals, customer retention, purchase analysis, and lifetime value. 

Pros

• Easy to track competitors
• Many customization options are available
• Highly reliable results
• Easy to diversify keywords

Cons

• Potentially overwhelming for new sellers

12. Viral Launch

Viral Launch is a comprehensive tool designed to support sellers during each step of the process. From the initial setup of your Amazon storefront to review optimization, this platform helps you navigate every aspect seamlessly. Viral Launch’s insights span over 225 million products to help brands stay ahead of the market. This site also includes a proprietary algorithm that delivers highly accurate, relevant, and dynamic data to empower sellers to surpass their competitors.

Pros

• Excellent data accuracy
• Easy to set up PPC campaigns
• Clean, user-friendly dashboard
• Great tool for optimizing SEO strategy

Cons

• Features are minimal
• Not very beginner-friendly

13. Amalyze

Whether you’re completely new to selling on Amazon or are just looking to up your game, Amalyze can help you reach your unique business goals. This platform is built to assist sellers with various aspects of their business plan, from choosing profitable keywords to earning more product reviews. It will walk you through the process of optimizing your product listings and give you the tools you need to stand out from the competition. Some of the key areas that Amalyze can help you with include SEO optimization, inventory analysis, product research, keyword rankings, and brand analysis.

Pros

• User-friendly interface
• Extensive data available
• A wide array of features
• Useful notifications

Cons

• Limited marketplaces to choose from
• Features in some plans are limited

Considerations for Choosing an Amazon Analytics Software

Now that you’re more familiar with Amazon analytics tools for sellers, you’re ready to choose the best platform for your needs. However, we understand how overwhelming it can be to decide which software is the right fit for your unique goals. To help you make a well-informed decision, we’ll break down the four key points to consider when choosing an analytics tool. Here’s everything you need to know.

User Interface

One of the most basic factors to consider is the platform’s user interface. You should be able to navigate the website easily and without any confusion. Take a look at how the website is set up. Can you find what you need quickly? Are you running into any problems like slow load times or difficult-to-read graphics? It might not seem like an important aspect to think about, but your user experience plays a big role in your satisfaction with a software program. You’ll have a much easier time finding your way around a well-designed user interface.

Data Accuracy

As an Amazon seller, you deal with various forms of data on a regular basis. From product sales to the Amazon search terms report, it’s crucial to ensure that all of this information is accurate and up to date. A trusted Amazon analytics software program can help simplify this part of the selling process for you. However, not all websites provide accurate data.

It’s important to choose a platform that offers accurate, relevant, and up-to-date information. This can allow you to use the data to your advantage to improve your business strategy. If you unknowingly use inaccurate data, you risk making choices that aren’t in your business’s best interests.

Testimonials

In a sea of options, it can be hard to tell if a website is a good fit for you by simply scrolling around. If you want to get a more accurate idea of whether a software tool aligns with your needs, read testimonials written by past customers. Testimonials help lend credibility to a website and give you more confidence in signing up for their services.

When reading customer testimonials, it’s crucial to look for the right pieces of information. Pay attention to what kinds of comments users are making. What stood out to them the most about the platform? What features did they find most helpful or beneficial to their business strategy? Focusing on the details will help you determine whether the tool would benefit you as a seller.

Relevance

Even if an analytics tool has earned glowing reviews, it might not necessarily be a good fit for your needs. While all of the tools listed above share the same goal of helping you succeed as an Amazon seller, they don’t all offer the same features or benefits. For example, some tools focus primarily on helping you get more positive reviews, while others are more concerned with keyword optimization.

To ensure that the platform you choose is right for you, ask yourself what your priorities are for running your business. You might already have a robust SEO strategy but need a little more guidance with inventory management. By identifying your goals ahead of time, you can understand what your weak and strong points are. This will help you find the tool that addresses these strengths and weaknesses effectively.

Smarter Amazon Analytics with Trellis

Amazon analytics tools are an invaluable asset for an eCommerce seller. Whether you’re a complete beginner or a more seasoned seller, the right software program will help you leverage your business for long-term success. At Trellis, our advanced analytics software is designed to streamline each aspect of the selling process. Request a demo with us today to learn how we can help you take your business to new heights.