Ever done a virtual try on? Or what about Amazon’s “See in your room” feature? This type of technology comes from Amazon’s Mobile 3D scanning, providing more rich listings and decreasing friction in the purchasing process.
3D images that can enhance product listings, attract customers, and ultimately boost sales. In this post, we’ll explore how Amazon’s mobile 3D scanning app works, the benefits of adding these to your listings, and tips for using them effectively on Amazon.
What is Mobile 3D Scanning?
Mobile 3D scanning enables Selling Partners to scan their products in as little as 3 minutes, from which Amazon creates 3D models, covering retouch costs for a limited time.
Amazon’s Mobile 3D Scanning app is available right within the Seller Central mobile app. It’s now available to all US 3P sellers on iOS devices in the Amazon Seller mobile app, with app language set to English.
Additionally, this feature is enabled for all US 1P vendors on iOS devices in the Amazon Vendor mobile app in April 2024, with app language set to English.
For more information, check out this video from Amazon.
Note: Mobile 3D scanning is currently optimized for iOS devices, not Android.
Why Use 3D Images on Amazon?
In short, customers get a richer, more immersive experience to learn about your products.
With 3D content, customers can virtually try on shoes or eyewear, visualize what an item will look like in their own space, or virtually rotate and zoom in on the product from any direction to see features that might be missed through traditional static photography.
- 8X increase in customers who viewed a product in AR at Amazon, from 2018 to 2022.
- 2X improvement in purchase conversion observed on average in 2022 when AR Virtual Try-On (shoes and eyewear) or View in 3D is enabled on an Amazon product listing.
- 94% of customers surveyed by Amazon said they would use Virtual Try-On again (2022 survey of over 2,000 Amazon customers).
- 9% improvement in sales observed on average when View in Your Room is enabled on an Amazon product listing (2023 Amazon study).
3D Images on Amazon include View In Your Room, View In 3D, Beyond, and Virtual Try On. Utilizing one (or many) of these features on your listing provides even more information to help turn browsers into buyers.
- Enhanced Visual Appeal: Traditional product photos can be limited in showcasing details. 3D images allow customers to view products from multiple angles, providing a more immersive shopping experience.
- Increased Customer Confidence: Customers can examine items closely, reducing uncertainty and the likelihood of returns. This transparency builds trust and can lead to higher conversion rates.
- Competitive Advantage: As more sellers recognize the importance of quality visuals, standing out is crucial. Unique 3D images can differentiate your products in a crowded marketplace.
- Improved Engagement: Interactive 3D models encourage customers to spend more time on your product page, increasing the chances of a purchase.
Requirements for 3D Images on Amazon Listings
Not all products can have a 3D experience. Additionally, there are some requirements needed before you can even begin the 3D scanning process.
- Sellers must be a part of Amazon’s Brand Registry.
- The product has a 3D Customer Experience (e.g. View-in-3D, View-In-Your-Room, AR Virtual-Try On). This eligibility can be seen here or here (behind Seller Central log in).
- Amazon does not already have a 3D model for it.
- It was not attempted to be scanned and rejected by another seller.
Conclusion
Amazon’s 3D Mobile scanning is revolutionizing how sellers present their products on the marketplace. By leveraging this functionality, sellers can create captivating 3D images that not only enhance product listings but also engage and reassure potential customers. As the eCommerce landscape evolves, embracing innovative technologies like 3D scanning will be key to staying ahead of the competition.
If you’re looking for a tool to help you get ahead, book a demo with Trellis! Our comprehensive platform is designed to help scaling eCommerce brands achieve their goals on Amazon and beyond.