The Trellis Blog

Staying up to date with market trends is crucial to your success as an Amazon seller. From sponsored ads to the search query performance dashboard, you can optimize each area...

As an Amazon seller, you want your products to reach as many customers as possible. There are numerous ways to accomplish this, from running ads to gathering reviews. While not...

Strategizing pricing is an important part of driving profits, but there’s no one-size-fits-all solution. Understanding the difference between dynamic pricing and variable pricing can help you determine the right way...

For many Amazon sellers, presenting cohesive branding to shoppers has long been a pain point. Unlike traditional social media platforms, where it’s possible to create posts—sponsored or not—to connect with...

Ever done a virtual try on? Or what about Amazon’s “See in your room” feature? This type of technology comes from Amazon’s Mobile 3D scanning, providing more rich listings and...

The Minimum Advertised Price (MAP) is the lowest price a retailer is permitted to advertise for a specific product. As competition rises, a robust MAP policy can prevent price wars,...

While our team was at Amazon Accelerate 2024, we asked the audience how familiar they were with Amazon Marketing Cloud (AMC). There were quite a few people who raised their...

Ottawa CA – October 3, 2024 – Trellis Corporation, a leader in eCommerce solutions, is excited to announce the expansion of its industry-leading 4P demand generation platform to support Shopify...

Can lowering your prices actually hurt your sales? In eCommerce, the relationship between price and sales volume is a complex one. Decades of luxury retail evidence has shown us that...